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Weekend Box-Office: Pixar Need Not Be Scared with the Performance of Brave

Seth Paul

Put Pixar’s name on practically anything and you are guaranteed success at the box office…even the critically panned Cars 2 made over $550 million worldwide. So it should be no surprise to see their newest entry, Brave, make a solid opening weekend with an estimated $66.7 million. Though not earning quite the high praise of earlier Pixar efforts, it is far and away better reviewed than the aforementioned Cars 2, and managed to send rival animation studio Dreamworks’ Madagascar 3: Europe’s Most Wanted to second place. That already very successful film picked up an estimated $20.2 million for its third week, which still fared better than the lackluster opening for Abraham Lincoln: Vampire Hunter. Even with Tim Burton producing and growing cult favorite Timur Bekmambetov directing, the film opened to a disappointing estimated $16.5 million. Poor reviews will likely not help the film be much of a moneymaker here or abroad, as even its foreign box office isn’t strong enough to make headway against its reported $69 million budget.

Prometheus took a bit a tumble for week three, earning an estimated $10 million, though it remains a decent success, its worldwide earnings of $260.9 million besting its $130 million budget. The same could not be said of Rock of Ages, whose troubles continue as its lackluster opening continues its streak with an estimated $8 million second weekend, its worldwide earnings landing it about halfway to its $75 million budget. Beneath them are two films nearly identical in performance: Snow White and the Huntsman only earned an estimated $8 million, but its worldwide earnings are closer to Prometheus, with $261.7 million on a decidedly higher $170 million budget, while That’s My Boy, the poorly reviewed Adam Sandler/Andy Samberg comedy earned an estimated $7.9 million but like Rock of Ages hovers halfway to its $70 million budget after two weeks, even with foreign box office receipts.

The final three consist of two long term heavy hitters and a low but decent opening for an independent film. The Avengers made an estimated $7 million, but may break one more record before leaving the list…should it perform even half as well this week as it did this week, it may dethrone Titanic as the second-highest earning domestic film of all-time (though not worldwide, as Titanic earned more in foreign sales as The Avengers has made overall). Men in Black III earned an estimated $5.6 million and $163 million in domestic sales, which pales in comparison to its massive overseas sales of $414 million, showing that the franchise still has some life in it even after a ten year hiatus. As for tenth, Seeking a Friend for the End of the World had a decent enough opening for a low-budget comedy with an estimated $3.8 million, though perhaps disappointing with the star power involved. With a cast including Steve Carell, Keira Knightley, and Patton Oswalt, it made headway against its $10 million price tag but suffers from mixed reviews.

Weekend Box-Office (June 22nd – June 24th)

  1. Brave…$66.7 million
  2. Madagascar 3: Europe’s Most Wanted…$20.2 million
  3. Abraham Lincoln: Vampire Hunter…$16.5 million
  4. Prometheus…$10 million
  5. Rock of Ages…$8 million
  6. Show White and the Huntsman…$8 million
  7. That’s My Boy…$7.9 million
  8. The Avengers…$7 million
  9. Men in Black III…$5.6 million
  10. Seeking a Friend for the End of the World…$3.8 million

Seth Paul

When not failing to write novels and screenplays, box-office guru Seth writes humorous comedy tracks for films under the name "The One Man Band" that can be found at Rifftrax.com. Although, he has recently succeeded in writing the novella "Jack Alan and the Case of the Not-Exactly Rocket Scientists," available as an eBook on Amazon. He is also the English voice of Zak in "Zak McKracken: Between Time and Space."
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