Limitless and The Lincoln Lawyer move down the charts, but suffered relatively low losses in overall revenue, with less than a 20% drop for each of them. Limitless made $15.2 million and has proven a profitable film in only its second week, while Lincoln Lawyer still has a little ways to go, with $11 million this weekend and only another $10 million to go. Both have gotten more favorable reviews than this weekend’s debuts overall.
Rango and Battle: Los Angeles have dropped off in earnings, but both have also proven big winners, with Rango the current top earner overall domestically, breaking $100 million with a decent $9.8 million this weekend. Battle has proven itself a success overseas, and while it did pick up $7.6 million this weekend, 40% of its total worldwide gross comes from international markets … not bad for a film that’s made $72.5 domestically.
Paul, however, is falling short domestically, making $7.5 million (it has done well overall), though not quite as badly as Red Riding Hood ($4.3 million), which has yet to show a profit in any market. The Adjustment Bureau has probably not done as well as expected, considering the star power it boasts, but its $4.2 million this weekend was enough to put it over the top domestically.
But Mars Needs Moms, just making the list in the final spot, has bombed … with a nearly 60% drop in revenue from last week, it has made $2.2 million this weekend, and has only made $19.1 million overall (only slightly more than Sucker Punch in its debut). With a lackluster performance overseas, the $150 million budget looks unobtainable at this stage.
Weekend Box Office (March 25 – March 27)
- Diary of a Wimpy Kid: Rodrick Rules…$24.4 million
- Sucker Punch…$19 million
- Limitless…$15.2 million
- The Lincoln Lawyer…$11 million
- Rango…$9.8 million
- Battle: Los Angeles…$7.6 million
- Paul…$7.5 million
- Red Riding Hood…$4.3 million
- The Adjustment Bureau…$4.2 million
- Mars Needs Moms…$2.2 million
Seth Paul
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