Box Office Weekend: Box Office Definitely Avenged
There will likely be much speculation about the fact that Avengers: Age of Ultron failed to top the original film in its opening weekend at the box office. Never mind that the latest Marvel offering still made an estimated $187.7 million at the box office and has already grossed $626.7 million worldwide, putting it in closer company to previous champ Furious 7 (which settled for third place this week with an estimated $6.1 million and a bucket load of cash in its pockets). Still, a nice trend of this weekend is not how much the movies are making, but that studios have been releasing their numbers. Surprisingly, some films have done better than appearances first seemed.
The Age of Adaline took second with an estimated $6.3 million, and along with seventh place finisher Ex Machina (estimated $2.2 million) are the only two on the list that have not released their costs. With both making modest amounts at the box office at best ($23.4 million and $10.9 million, respectively), it is hard to say if they are successful considering their indie studio backgrounds. However, despite middling U.S. success, overseas income has made Paul Blart: Mall Cop 2 a minor success (estimated $5.6 million on the weekend), as has Home (estimated $3.3 million). In a big surprise, Cinderella not only returned to the list, but placed a hefty sixth place despite a drop in revenue from the previous week, putting an estimated $2.4 million in its already deep pockets.
At the bottom of the list, the biggest surprise is that the Nicholas Sparks’ romance The Longest Ride, in ninth with an estimated $1.7 million, is the only reported film to not break even, even counting foreign box office. But in eighth, Unfriended proved a wild success, bringing in an estimated $2 million this weekend alone. At only $1 million to make, its $28.5 million is a remarkable achievement, though not surprising considering the found footage genre and its reputation for low budget/high earnings. What is a surprise is Woman in Gold. At $11 million to make and an estimated $1.6 million on the weekend, its $24.6 million in domestic earnings has actually made the film a modest success.
Weekend Box Office (May 1st – May 3rd)
- Avengers: Age of Ultron…$187.7 million
- The Age of Adaline…$6.3 million
- Furious 7…$6.1 million
- Paul Blart: Mall Cop 2…$5.6 million
- Home…$3.3 million
- Cinderella…$2.4 million
- Ex Machina…$2.2 million
- Unfriended..$2 million
- The Longest Ride…$1.7 million
- Woman in Gold…$1.6 million
Seth Paul
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