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Posted March 30, 2015 by Seth Paul in News
 
 

Box Office Weekend: Box Office Goes (for) Home


Critics considered it decidedly average at best, but that did not stop DreamWorks’ latest effort Home from being the big box office winner of the weekend with an estimated $54 million. It, however, has a long way to go to make back its $135 million costs (and that includes foreign box office), while the similarly excoriated Get Hard, with Will Ferrell and Kevin Hart, got an estimated $34.6 million, but has much less ground to make up Homeagainst a $40 million budget. Both may have won out this weekend to the previous top earners, but The Divergent Series: Insurgent and its estimated $22.1 million and Cinderella and its estimated $17.5 million are still two of the three biggest overall draws at the box office, with Cinderella both the current highest top earner and a winner with critics.

It Follows opened to wide release this weekend, the extremely critic-friendly horror film opened to an estimated $4 million, which does not sound like much, but if it follows the trend of previous low-budget horror productions, it could be well on its way to good things. Kingsman: The Secret Service proved itself less a strong opener than an endurance runner, with an estimated $3.1 million weekend adding to a strong worldwide gross $327.7 million over seven weeks at the box office.

A strange three-way near-tie is perhaps the most distinctive thing about the bottom four. For one, the “mature actioner” genre suffered two setbacks as both Run All Night struggles to make ends meet, adding an estimated $2.2 million to an underwhelming $23.8 million domestic total, while The Gunman, in tenth, flopped even harder, an estimated $2 million barely making a dent in its $40 million price tag. But, both sit in good company with Do You Believe?, the faith-based film earning an estimated $2.2 million with $7 million against an unreported budget (at this point, not a good sign), but all are outshined by the “successful on its own terms” The Second Best Exotic Marigold Hotel. While an estimated $2.2 million may put it at earning a little over half what the original film earned, at $10 million to make and $28.1 million in domestic earnings alone it has proven itself profitable, if nothing else.

Weekend Box Office (March 27th – March 29th)

  1. Home…$54 million
  2. Get Hard…$34.6 million
  3. The Divergent Series: Insurgent…$22.1 million
  4. Cinderella…$17.5 million
  5. It Follows…$4 million
  6. Kingsman: The Secret Service…$3.1 million
  7. Run All Night…$2.2 million
  8. The Second Best Exotic Marigold Hotel…$2.2 million
  9. Do You Believe?…$2.2 million
  10. The Gunman…$2 million
Seth Paul

Seth Paul

When not failing to write novels and screenplays, box-office guru Seth writes humorous comedy tracks for films under the name "The One Man Band" that can be found at Rifftrax.com. Although, he has recently succeeded in writing the novella "Jack Alan and the Case of the Not-Exactly Rocket Scientists," available as an eBook on Amazon. He is also the English voice of Zak in "Zak McKracken: Between Time and Space."